At the Rudd Sound Bites blog Marlene points out the effect brands on what foods kids want:

Several years ago, when my oldest daughter was only 4 years old, we were walking in the grocery store and she spotted a box featuring the Disney Princesses. She grabbed it off the shelf and told me she wanted to buy it, so I turned around and asked her what kind of food was in the box. She looked up at me and said “I don’t know.”

Fortunately she later found oranges being sold by Dora the Explorer. Wish we saw more of that!