Back in Skinny Jeans points out how good looking, yet realistic, the strong womenthat Bowflex uses to promote it’s machine and notes:

Muscle weighs more than fat, but it burns 9x the calories, and it takes up less space, so it does not expand the body inches like the equal poundage of fat does. The muscle also gives you curves that starvation and deprivation never can. It would be wonderful if we could see more runway models with more muscle instead of more bones.

Preach it!